See your climbers in action
View visit histories for a single climber or aggregated across all your climbers. Quickly spot trends in membership uptake and attrition, and know when you need to give a member some extra love. Group your climbers by activity patterns and send targeted emails with promotions and events.
Good insight
See the impact of your promotions at a glance
The quick overview of your retention and attrition history directly on your insights page will help you evaluate the effectiveness promotions and policy changes.
Know more about entries
Weigh the power of each of your gym entry products with detailed statistics. Learn which passes are selling best and what the average spend per visit is for each type of client.
Climber categories and tags
Manual tags
Categorize your climbers with tags to help you keep track and market appropriately to them. Import all of your climbers to Mailchimp and create audiences based on climber tags.
Automated tags
Automatically tag any climbers who have purchased certain passes or attended certain events, or tag climbers by demographics and entry frequency.
Smart tags
Let BETA do the thinking with machine learning-based tagging. BETA can group climbers based on similar activity patterns and purchase history.
Get attrition warnings
When members start following patterns associated with cancelling a pass, BETA will warn you with a subtle icon on their profile.
BETA's member check-in and check-out flows are tailored to maximize retention with focus on important customer touch-points like the beginning and end of a session.
Get BETA